Paper No. 9
How a structured compensation system can align incentives, control costs, and preserve competition—without reverting to artificial limits or unchecked escalation.
"The regulation of these various and interfering interests forms the principal task of modern legislation."
— James Madison, Federalist No. 10
The prior paper described the institutional framework necessary to govern major college football. That structure, however, cannot function without a coherent economic model.
At present, compensation is both central and disordered. Resources flow into the system at unprecedented levels, but without coordination, predictability, or enforceable limits. The result is not a true market, nor a stable system—it is a hybrid that produces escalation without structure.
This paper advances a central claim: a sustainable model of college football requires a structured compensation system that aligns incentives, establishes baseline protections for athletes, and introduces mechanisms to preserve competitive balance.
The objective is not to eliminate economic competition. It is to ensure that such competition occurs within a system that can endure.
I. The Failure of the Current Model
The current compensation environment is defined by three characteristics: opacity, escalation, and fragmentation.
First, compensation is opaque. Much of it occurs through NIL arrangements that vary widely in structure, enforcement, and transparency. Participants often operate with incomplete information.
Second, costs are escalating. Institutions and associated collectives compete to secure talent, often without clear limits or coordination. Spending increases not because it produces proportional value, but because it is necessary to remain competitive.
Third, the system is fragmented. Compensation flows through multiple channels—institutional support, collectives, third-party arrangements—without a unified framework.
These conditions produce instability. They advantage certain programs in the short term, but they do not produce a system that is predictable or sustainable.
II. Principles of a Structured System
Any viable compensation framework must satisfy several principles.
It must be:
- Lawful, operating within the constraints identified in prior papers
- Transparent, such that participants understand the terms of compensation
- Predictable, allowing institutions to plan and athletes to make informed decisions
- Flexible, permitting differentiation among programs and players
- Stabilizing, reducing the incentives for continuous escalation
No system will satisfy all interests perfectly. The objective is balance.
III. Revenue Participation
A central feature of the new system would be direct athlete participation in revenue.
At the highest level of competition, college football generates substantial income through media rights, postseason play, and related activities. A defined portion of this revenue should be allocated to athletes.
This could take the form of:
- A fixed percentage of designated revenue pools
- A per-team distribution allocated to athlete compensation
- A hybrid model combining base allocations with performance incentives
The precise percentage is a matter for negotiation. The principle is that athletes participate directly in the economic value they help generate.
This approach replaces the current reliance on indirect and inconsistent compensation mechanisms with a system that is transparent and enforceable.
IV. Compensation Structure
Within the revenue framework, compensation would be structured rather than unlimited.
A model could include:
- A team-level compensation pool
- Individual allocation within that pool
- Defined ranges or bands for different roles or levels of experience
This does not eliminate differentiation. Star players would still command greater compensation. But it places that differentiation within a system that has boundaries.
Such boundaries are essential.
Without them, the system reverts to escalation. With them, competition occurs within a defined space.
These structures would be subject to negotiation with athlete representatives, ensuring both legal viability and participant buy-in.
V. NIL Integration
Name, Image, and Likeness (NIL) would not be eliminated. It would be integrated into a structured compensation system.
Under the current model, NIL has evolved beyond its original purpose. While intended to allow athletes to monetize independent commercial value, it has increasingly functioned as a primary mechanism for compensation, often tied directly to recruiting and roster retention.
This has produced both opportunity and distortion.
In a structured system, NIL would return to a more defined role.
First, NIL would be clearly distinguished from institutional compensation. Payments tied directly to participation in the football program would be made through the structured compensation system. NIL arrangements would be supplemental, based on independent commercial activity.
Second, NIL agreements would be subject to baseline transparency requirements. This does not require full public disclosure of all terms, but it does require reporting sufficient to ensure that arrangements are legitimate and not disguised substitutes for institutional payments.
Third, certain categories of NIL activity could be standardized. For example:
- Group licensing arrangements (e.g., video games, jerseys)
- Team-wide sponsorship opportunities
- Conference-level commercial partnerships
These provide broad-based benefits while reducing reliance on individualized negotiation for basic commercial opportunities.
Fourth, guardrails would be established to limit direct pay-for-play arrangements outside the structured system. This is not to eliminate third-party involvement, but to ensure that compensation flows through channels that are transparent and enforceable.
For athletes, this preserves meaningful upside. Those with marketable profiles can continue to benefit from endorsement opportunities.
For institutions, it reduces the pressure to use NIL as a primary compensation vehicle and restores clarity to the system.
The objective is not to restrict NIL. It is to place it within a framework where it complements, rather than substitutes for, a structured compensation model.
VI. Competitive Balance Mechanisms
A system that permits compensation must also address competitive balance. Without such mechanisms, financial disparities will translate directly into competitive outcomes, reducing uncertainty and undermining the value of the product.
The objective is not parity. Differences among programs—financial, historical, and geographic—will persist. The objective is to prevent those differences from becoming determinative.
A structured system can achieve this through several mechanisms.
First, team-level compensation parameters can be established. Whether through hard caps, soft caps, or defined ranges, these limits ensure that spending occurs within a bounded framework. Institutions retain flexibility, but not without limit.
Second, revenue-sharing provisions can mitigate structural disparities. A portion of centrally managed revenue—particularly from national media rights and postseason play—can be distributed in a manner that supports baseline competitiveness across the top tier.
Third, roster construction rules can reinforce balance. Limits on total roster size, scholarship allocation, and transfer activity prevent accumulation of talent beyond what can be competitively deployed.
Fourth, incentives can be aligned toward development rather than acquisition. Systems that reward continuity, retention, and player development reduce the emphasis on constant roster turnover as the primary means of competition.
Fifth, enforcement must be consistent. Competitive balance mechanisms are only effective if they are applied uniformly. Uneven enforcement recreates the very disparities the system is designed to address.
These tools do not eliminate advantage. Programs with greater resources, stronger brands, and more successful histories will continue to perform at a high level.
But they ensure that competition remains credible. Outcomes must be influenced by performance, not determined solely by financial capacity.
A system that preserves uncertainty preserves value.
VII. Institutional Incentives
Institutions must have reason to adopt and maintain this system.
A structured compensation model provides several advantages.
First, it creates cost certainty. Institutions operate within defined ranges rather than open-ended commitments.
Second, it reduces internal competition. Without structure, institutions compete not only against other programs, but against escalating expectations within their own ecosystems.
Third, it aligns spending with system-wide economics. Resources are allocated within a framework that reflects overall revenue rather than isolated decisions.
Fourth, it reduces legal exposure. Compensation rules that are negotiated and formalized are less vulnerable to challenge than those imposed indirectly.
The result is a system in which institutions regain control over their financial commitments.
VIII. Athlete Incentives
Athletes must also find the system preferable to the current environment.
A structured model offers several benefits.
First, it establishes baseline guarantees. All participants receive defined compensation, rather than relying on uneven external arrangements.
Second, it provides transparency. Athletes understand what is available, what is negotiable, and what is fixed.
Third, it reduces risk. A more stable system decreases the likelihood of entering uncertain situations, such as transferring without a clear outcome.
Fourth, it preserves upside. Within the structured system, differentiation remains possible, and NIL opportunities continue to exist.
The result is a system that balances opportunity with protection.
IX. The Role of Negotiation
The details of compensation cannot be dictated unilaterally.
They must be negotiated.
This is both a legal requirement and a practical one. Athlete representation provides the mechanism through which compensation structures can be agreed upon.
Negotiation allows for:
- Adjustment over time
- Consideration of changing economic conditions
- Alignment between institutional and athlete interests
It also provides legitimacy. A system that is agreed upon is more likely to be sustained than one that is imposed.
X. A Player Within the System
To understand how a structured compensation model would function in practice, consider a hypothetical athlete.
A four-star quarterback prospect signs with a top-tier program within the federation.
Upon joining the program, he participates in the team’s compensation structure. The program has a defined compensation pool allocated across its roster. As a freshman, he receives:
- A baseline share of team compensation
- Additional support tied to his role and development status
- Access to group licensing revenue
As he progresses, his compensation increases based on role and performance. By his second year, as a starting quarterback, he receives a larger allocation within the team’s compensation framework.
In addition to institutional compensation, he participates in NIL opportunities, including:
- Local endorsements
- Team-wide sponsorship activations
- National opportunities where applicable
All such arrangements are reported within the system, ensuring transparency and compliance.
If he considers transferring, he does so within a defined window and within a structured framework.
In this system, movement remains possible, but it is not costless. Where an athlete departs prior to the conclusion of a defined commitment period, the system may require a compensation adjustment. This could take the form of:
- A prorated return of certain guaranteed compensation
- A transfer-related adjustment borne by the receiving program
- A standardized buyout mechanism negotiated as part of the broader compensation framework
These mechanisms are not designed to restrict movement. They are designed to allocate the costs associated with that movement in a predictable and equitable manner.
Such provisions mirror common features in professional systems, where contractual stability and player mobility coexist.
For the athlete, this provides clarity. The terms of movement are known in advance, rather than negotiated in an ad hoc environment.
For institutions, it reduces the risk associated with investment in player development and roster construction.
If the athlete develops into a professional prospect, he may pursue early entry under the system’s professional pathway rules.
If he remains in college, his compensation continues within the structured system, and his NIL opportunities evolve with his performance and visibility.
Throughout his career, he operates within a framework that provides:
- Defined compensation
- Clear rules governing movement
- Enforceable rights
- Supplemental earning opportunities
This does not eliminate competition for his services. It organizes it.
Mobility is preserved. Instability is not.
XI. A System That Can Endure
The purpose of a structured compensation model is not to resolve every dispute or eliminate every disparity.
It is to create a system that can function.
The current model cannot. It produces escalating costs, inconsistent outcomes, and ongoing instability.
A structured model introduces:
- Defined rules
- Predictable outcomes
- Aligned incentives
It does not eliminate competition. It makes competition sustainable.
And in a system of this scale, sustainability is the prerequisite for everything that follows.
